GOOGLE the product
name and the word ‘complaints’ before you buy.
People read Internet adds, view Internet photos and videos
and plunk down big bucks without investing one-minute to read the complaints
about products that are easily found with a simple GOOGLE search.
Although every product and service will likely have a few
complaints, the minute it takes to read the complaints is worth our time.
Here is an example. A friend of mine in law enforcement was
excited to tell me that he just received his Tactical Shadowhawk X800 Flashlight
for $56 (it normally sells for $116 according to the company website). He told
me about the amazing power of this flashlight and I asked him to show me the
website where he made this amazing purchase.
My friend watched as I opened a new tab in my browser and
googled the words “Shadowhawk X800 complaints” and watched my friends face
sadden as he read the results. I clicked on one of the ‘Do Not Buy’ results of
that google search and we read:
“I
believe this company, the subject of numerous BBB
complaints is a previous incarnation of Shadowhawk. They've changed the name,
but the product is still a rebranded Ultrafire 878 and the shady behavior
combined with internet hype matches.”
It was easy to find hundreds of such complaints.
We visited the Ultrafire 878 website. The photo and specs
were identical to the Shadowhawk X800 – the price tad $10.01!
This is only one example. Keep in mind that there will almost always be some complaints about a product. However, a few minutes of reading the complaints is well worthwhile.
Google can be an amazing consumer protection tool.
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